Product Development

New products often fail not because they are bad products, but because they don’t meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase.

The linkage of these issues is often compromised in the “innovate or die” world of corporate new products. An Integrated Approach to New Food Product Development explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.

From the concept of a new product to its presentation to the consumer, Capella Innovation can help you along the way. We can bring your product idea to market by providing the technical, regulatory, safety and other support needed. 

Our services are:

• Food Concept Development
• Food Brand Development
• Design the Brand Logo
• Food Recipe Refinement
• Food Packaging Design
• Beverage Concept Development
• Beverage Packaging Design
• Commercialize the recipe
• Work with the highest qualified chefs and food technologists to develop commercial recipes
• Sensory Evaluation with futurs comsumers
• Secure the nutritional facts statement and list of ingredients
• Obtain UPC codes and administer code assignments
• Create and produce the packaging or label
• Select a qualified co-packer suited for your needs and budget.
• Presentation and Marketing to Regional and National Accounts

                       Turn idea into a successful product